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Tabloid or quality paper

Often when creating graphic design you reach a point where you have to turn to a client and just say “no we’re not doing that suggestion”. The hard part comes in explaining why a certain notion simply doesn’t work. As visual professionals it often simply isn’t enough to say to your earnest well-meaning client, I know what I’m taking about. Visual training and the subtly of what makes something a design successful can be very difficult to put your finger on. Articulating the why and how can be met with blank stares.
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