Often when creating graphic design you reach a point where you have to turn to a client and just say “no we’re not doing that suggestion”. The hard part comes in explaining why a certain notion simply doesn’t work. As visual professionals it often simply isn’t enough to say to your earnest well-meaning client, I know what I’m taking about. Visual training and the subtly of what makes something a design successful can be very difficult to put your finger on. Articulating the why and how can be met with blank stares.
We live in a visual world with infographics, signage, advertising, graphics and interface designs donning everything we see and use. With so much exposure to all these things it’s easy for your client to then think that they understand them too. It’s very hard to press this point without sounding patronising… “I know you’ve seen it looking like that somewhere else, but that doesn’t mean it’s right”. Understanding the essence of what they’re trying to achieve works better. Once you’ve got to the nub of what they’re trying to do you can offer a better solution.
A common issue is something I’ll label “experience degradation creep”, the slow creep of adding features, buttons and extra widgets to your digital project over time. Before you know it that slick clean easy-to-use product you first released has turned into a pilot’s dashboard to complication and features. This happens so slowly it’s very difficult to stop. Often the interaction designer is the only one who argues for it’s.
When creating a design the understated beauty of a simple design can resonate more with an onlooking user then the featuresome whirligig. So often the crutch on which poor design leans on is brash colours and lots of images… “load em in there, make it punchy!”
This article captures the point well, tabloid or Quality Paper.
The less expressive, laconic design is perceived as high-class and quality.
Contrast colours, banners with bright background, huge bold headings, many small chunks of text put side by side and competing with each other, all this makes you production look cheap and tabloid.